Auto Manufacturers — Not Creating Your Current Brochures is Throwing Away Your History

Neat Looking BMW 2022 M4 — Don’t expect to find a brochure on it. In fact, don’t expect to find one on the 2019 version either.

Just so you understand this is not a rail against the digital world. I am a huge believer in it. After all, I founded one of the largest automotive digital libraries there is — The Eric B. White Digital Documents Library.

What I am talking about, however, is the phase than many manufacturers are now moving to —…

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Bob Gerometta

Bob Gerometta

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Gear head, archivist, historian, mystery writer — I’ve been called a “renaissance man”, but I’m very, very sure . . not